I helped design, plan, and produce the brand’s entire digital experience, from concept to execution. My role bridged creative direction, social content, and strategy — translating the spirit of Brooklyn into a cohesive visual language that lived across every platform.

Working closely with the team, I built moodboards, selected creative partners, and oversaw digital storytelling — from video rollout strategy to post-launch analytics. The content balanced grit and style, paying homage to the city’s roots while pushing the aesthetic forward.