About Me
I’m Mars Watson — a writer, creative strategist, and cultural savant shaping stories that sound like the internet but feel like home.
I build campaigns that connect with people because I understand culture, I live in the platforms, and I know how to make content that actually performs. I've grown engagement by 50%+, launched series that hit 50K views in a month, and produced campaigns that generated over 1M impressions. But more than the numbers, I care about creating work that matters—content that builds community and gives people something to feel.
I believe creativity isn’t just in aesthetics — it’s also about telling a story and being able to see different perspectives.
When I’m not writing or creating content, I’m in the studio building music, directing short visuals, figuring out which colors go together or debating which instagram is the most inspiring today. spoiler: it’s Away
Currently based in Brooklyn. Always thinking global.
How I Got Here
My path to social media started at Morehouse College, where I studied business and marketing, and continued at Brooklyn College, where I focused on interactive media and communications. But my real education came from doing the work. Shooting content, managing campaigns, and learning what actually moves people on social platforms.
I've worked across culture, fashion, sports, and community-centered media, from producing content for BSE Global's BK Magazine to managing social for the Martha's Vineyard African American Film Festival. Each project taught me something different: how to concept series that define brand identity, how to optimize content for each platform's unique behavior, and how to turn creative ideas into business results.
Brooklyn shaped my approach. The city's energy, its culture, and its creative community taught me that the best content doesn't just perform but it reflects the people and stories that matter.
What I Do
I'm a full-stack creative who handles everything from concept to final cut:
Social-First Video Production
I shoot mobile + DSLR), direct, edit, and publish content optimized for TikTok, Instagram Reels, and YouTube Shorts. I understand platform-native storytelling and know how to hook audiences in the first three seconds.
Content Strategy & Campaign Execution
I don't just make content—I build campaigns. From concepting series to managing rollouts, I think about how every piece fits into a larger strategy that drives engagement and growth.
Creative Direction & Copywriting
I handle the full creative vision: visual identity, messaging, tone, and execution. Whether it's writing copy that converts or directing on-set, I make sure every detail aligns with the brand and performs.
Community Building & Influencer Partnerships
I've built engaged communities from scratch and managed influencer collaborations. I understand how to cast talent, brief creators, and amplify content across channels.
Tools I Live In
Adobe Premiere, After Effects, Photoshop • CapCut • Canva • Google Analytics • Sprout Social • Meta Analytics
Contact
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!