BE$TOW
BE$TOW is a fintech startup built around making sending money easier.
I helped shape the visual identity, product design language, and launch marketing, building a brand that feels both digital and human.
Our challenge was translating finance into something easily digestible and visually appealing.
Project Overview
The Results
- Invited to Apple Camp
- 1,000+ users gained in the first month from social media alone
- Built brand identity for the only app offering anonymous, contactless peer-to-peer payments
- Developed visual system, messaging framework, and content strategy from zero
The Challenge
Launch a fintech startup from scratch and create a brand identity that would break through in a crowded payments space. Be$tow needed to stand out, gain traction quickly, and make contactless peer-to-peer payments feel accessible and culturally relevant to a Gen Z audience.
My Role
Brand strategy, visual identity, copywriting, social media content creation, influencer marketing, campaign ideation
Timeline
Involved from ideation through launch and growth
Platforms
Instagram, Meta, Youtube
User Experience:
The dark background with bright text and icons enhances readability and focuses attention on the content. The simple and intuitive layout ensures that users can quickly grasp the key information without feeling overwhelmed.
Objective:
The primary goal of this project is to introduce and promote "Bestow," a trademarked and patent-pending peer-to-peer mobile payment solution.
