Brooklyn Circus
A cultural campaign uniting two Brooklyn icons, The Brooklyn Circus and BK Magazine.
I developed a cross-platform visual identity blending streetwear and storytelling, with mini-docs, event teasers, and interviews celebrating craftsmanship.
Impact: 1M+ impressions, sold-out capsule, and lasting community building.
Local Legends
Local Legends was created to celebrate the people shaping Brooklyn’s creative DNA, from fashion and music to culture and community.
When I joined the BK Magazine team, I helped reimagine and redefine the vision for this series. I helped with creative direction, helped identify which stories to tell, and guided how we told them to make sure each piece felt authentic, and true to the borough.
My first major contribution was the BK Circus feature, a cornerstone of the new Local Legends direction. I helped select the subject, develop the creative approach, and plan the storytelling rollout across BK Mag’s digital platforms. The response was massive. It became one of our most-shared and talked-about pieces, striking a chord with Brooklyn natives and creatives alike. Helped redefine the visual tone for Local Legends, a BKMag series spotlighting iconic Brooklyn figures.
The Challenge:
BK Mag’s “Local Legends” required a digital-first relaunch to engage a younger, design-conscious audience without losing the editorial prestige of the brand. The mission was to spotlight The Brooklyn Circus (a cornerstone of Brooklyn’s fashion history) in a way that felt both archival and modern.
The Strategy:
I shifted the focus from static interviews to a "Multi-Sensory Narrative." Instead of just talking about the clothes, we told the story of the craft. I architected a 360-degree ecosystem that lived across Instagram, TikTok, and Print, ensuring the content felt native to each platform while maintaining a unified "Luxury Heritage" aesthetic.
The Results (The ROI)
1M+ Total Campaign Impressions (Top-performing content of the quarter).
45% Increase in Save Rate (Signifying high-value, "collectible" content).
Community Impact: Facilitated a 25% lift in cross-platform engagement for BK Mag’s social accounts during the launch week