Type.Set.Brooklyn.
The Challenge:
Establishing a distinct voice and visual identity in the saturated New York media landscape.
BSE Global wanted to launch a brand-new culture platform with no name, no audience, no visual identity, and no content. Starting from zero means every decision matters.
What I Did:
A part of the creation of the brand identity, including logo system, typography, and color palette
Helped define the brand’s editorial tone and storytelling strategy
Conceptualized and co-produced original shows that launched with the brand
Oversaw early-stage marketing, visual direction, and social strategy
Built partnerships with local artists, stylists, and producers to cultivate authentic community-driven content
Concept:
A freestyle performance series connecting emerging artists with producers who flip royalty-free, public domain music into brand-new beats. Every episode is a raw showcase of improvisation, creativity, and Brooklyn flavor — turning forgotten sounds into new classics.
My Role:
Co-creator and producer. I helped shape the show’s concept, visual identity, and music pairing format. Oversaw branding, set design, and rollout strategy.
Impact:
12 episodes produced in Season 1
150K+ total social views across clips and reels
Featured 10+ independent artists and producers
Generated strong engagement with fans of underground hip-hop and sample culture
Visual Direction:
Warm-toned lighting, VHS overlays, basement cypher energy meets gallery minimalism. Each frame feels like a blend of Rap City and ColorsxStudios.
PUBLIC DOMAIN
Love From The Stoop
Concept: A dating show that shows you can find love anywhere, even on a blind date on a stoop. The show puts people on a blind date, and asks the contestants questions to see how similar they are.
Role: Co-creator and producer. I was in charge of casting, visual direction, and copy for this show.
The Price Is Tight
Concept: A fashion show where contestants create an outfit based on a theme and strict price limit. A streetwear styling challenge. Local designers. Thrifted looks. Real stakes.
My Role: Co-creator and producer.
Result: 35% follower growth post-launch