What if Chick-fil-A existed in every era — past, present, and future?
“Timeless Taste”
reimagines Chick-fil-A through the lens of futureretroism.
This design style blends nostalgia with modernity, which fits the Chik-Fil-A aesthetic. This campaign explores what makes Chick-fil-A’s experience enduring: its comfort, warmth, and familiarity across generations.
Instead of fast food, this concept positions Chick-fil-A as the past and the future.
Social Strategy
Goal: Position Chick-fil-A as a timeless cultural touchstone.
Approach:
Instagram: Cinematic campaign visuals + retro motion graphics.
TikTok: Humorous “future nostalgia” skits (i.e., “ordering Chick-fil-A in 2070”).
X (Twitter): Short, witty one-liners that blend futurism and comfort.
Example Tweet:
“Same chicken as always”
Hypothetical Results
+32% engagement through nostalgia-based visuals
+18% follower growth via storytelling-driven content
2.5M organic views on TikTok under #TimelessTaste
Based on comparative benchmarks from heritage brand campaigns like Coca-Cola “Real Magic” and Wendy’s “Where’s the Beef?” revival)
“The Taste of the Future Hasn’t Changed.”
Tone: Iconic, confident, timeless.
Why it works: Acts as both the campaign’s thesis and tagline
“Past. Present. Poultry.”
Tone: Clever, minimal, and made for outdoor.
Why it works: Three-word symmetry and illiteration grabs attention and is memorable
Creative Reflection
This campaign is about reimagining what consistency means in a changing world.
Chick-fil-A doesn’t need to reinvent the sandwich, what it needs to do is remind people that it is timeless.
